Happy Horse was started in 1997 by a Missouri born farrier who was looking for a fly spray that would keep horses comfortable and still as he shod horses from farm to farm. His solution to stomping away flies and swishing tails came when he created a unique blend of odorless mineral oil, coat conditioners, and insect repellent. The exceptional formula outperformed traditional water and oil based fly sprays and quickly had clients asking what he used to keep their horses so still and well-behaved while giving an exceptional shine to their horse’s coats. The repellent became a fan favorite as he began selling the fly spray during appointments from the back of his truck.
By working closely in the industry, the farrier had a keen understanding of the needs and wants of his customers and was able to respond by expanding the product line to include a variety of medicated treatments and grooming products. Now, over 20 years later, Happy Horse continues to expand his vision to protect horses on all fronts while continuing to listen to customers to provide exceptional products that maximize the comfort, health, and wellbeing of horses and pets. It is a company that has been built with the best interest of our horses at the forefront of our mission; To provide quality equine care from our horses to yours.
We’re driven by:
Commitment to our customers and to all animals. Not all animals are given the same chance in life and we’re passionate about supporting those that need a little extra help. Our equine headquarters has been heavily involved with the rehabilitation, participation, and support of the Retired Racehorse Project and the Extreme Mustang Makeover. Whether we’re adopting wild mustangs from long term holding facilities or bringing home off-the-track Thoroughbreds, our farm and our organization is dedicated to giving second chances instead of giving up. However, our commitment doesn’t stop at helping horses as we feel responsible to the many homeless animals that are right here in our community.
Our organization has partnered with the Etowah Valley Humane Society, (EVHS), a private non-profit organization that saves thousands of animals every year. Based in Cartersville, GA a short drive from the Happy Horse manufacturing plant, EVHS aims to prevent cruelty, relieve suffering, and provide humane treatment for all animals in need. We are happy to support the Humane Society by providing our medicated products, donating a percentage of our profits, and volunteering our time in an effort to combat animal cruelty and find deserving pets a loving home. We hope you will find value in our Happy Horse products while knowing that your purchase is going toward saving the lives of pets in Bartow County, Georgia.
Happy Horse at the Retired Racehorse Project
Happy Horse has been supporting the Retired Racehorse Project which is a program that exists to facilitate placement of Thoroughbred ex-racehorses in second careers by increasing demand for them. Since founding in 2010, the RRP has inspired thousands to choose a retired racehorse. Additionally, Happy Horse is excited to partner with the 2018 Retired Racehorse Project winner, Elisa Wallace.
Elisa Wallace is an international 5 star three-day event rider, YouTuber, and advocate for American Mustang adoption, off-the-track thoroughbreds, rider safety, and women in sport. She was listed as an alternate for the 2016 US Olympic team, and continues to work toward achieving her life-long dream of representing the USA in international competition. Elisa competed in this years RRP competition where she rode a “Happy Horse” named Crafty Charger, owned by Jim and Donna Biggs. She finished in 2nd place out of 94 competitors. Crafty was even caught sporting our very own Happy Horse swag when he came down center line in an embroidered saddle pad! Way to go Elisa and Crafty!
Mustang TIP Challenge – Pick Up at North Atlanta Equestrian Center
The Mustang Heritage Foundation created the Trainer Incentive Program, better known as TIP, to bridge the gap between potential adopters/purchasers and American Mustangs housed at the Bureau of Land Management (BLM) off-range facilities. The MHF looks for talented trainers who employ natural horsemanship techniques to gentle American Mustangs. In December 2019, 51 wild mustangs and burros were delivered to North Atlanta Equestrian Center in Cartersville, GA where they were all picked up by approved TIP trainers to begin their 100 day training. The mustangs and their trainers will showcase their progress in April for the 2020 Mustang TIP Challenge in efforts to then match qualified adopters/purchasers with the now gentled American Mustangs. Since 2007, the Mustang Heritage Foundation has placed over 9,500 mustangs into private care. Many of these horses have continued training in a wide range of disciplines and events.